Michael Scheerer

Hi, I’m Michael Scheerer, a Franchise Advisor with Franchise Sidekick. With a strong foundation in both the corporate world and as an entrepreneur, I’ve worked to develop a diverse skill set in business and franchise evaluation & development, business optimization, and client advisory. For most of my career, I've worked with many fortune 100 & 500 clients on optimizing their processes & minimizing their risk. I also founded Baseck Training, a fitness studio concept focused on helping people improve their health for good. Our mission is to simplify making health a sustainable part of your lifestyle, while giving back to a greater good—donating on your behalf to select charities based on your efforts, all at a fraction of the cost of alternatives. As we prepare for continued growth, we’ve built the essential franchise elements needed to scale and leverage the power of franchising. Additionally, I spent 10 years as a partner in a franchise coaching group, where I helped evaluate franchise businesses, create financial models, optimize lead generation, and develop marketing automation to drive scalable growth. Now, at Franchise Sidekick, I’m leveraging this unique blend of experience to help entrepreneurs find the right franchise opportunities for themselves. Whether they’re looking to expand their portfolio, transition from corporate life, or start a side business, I guide them in minimizing risk and identifying scalable, high-potential franchises that align with their goals. What excites me most is helping people find a career that brings not just financial success, but also freedom, purpose, and the ability to make a meaningful impact.

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