Waterloo Turf

Brand Summary

Get Your Saturdays Back with Waterloo Turf!

Waterloo Turf is an artificial turf installation and maintenance franchise. At Waterloo Turf, we create beautiful, functional outdoor spaces that bring families and friends together while giving our customers their Saturday’s back.

As the premier artificial turf company in the USA, we deliver exceptional quality, unmatched service, and transformative experiences.

Waterloo Turf isn’t just about artificial turf—it’s about reclaiming time, enhancing lifestyles, and living every day like it’s Saturday.

Brand Superpowers

Vibrant Lifestyle Brand

Low Upfront Investment and Overhead

Experienced Leadership Team in Turf and Franchising

Legislative Tailwinds due to Water Conservation Policies

Both High-Ticket Project Based Revenue and Recurring Income

*THE NUMBERS

$106,300 - $134,500 Investment Range

$1,162,213.35 2024 January - October Austin Location Gross Sales

21.69% or $252,094.25 2024 January - October Austin Location Net Income

4-6% Royalty

2% Brand Fund Brand Fund

$100,000 Financial Requirements

Founder	Lance Ingram & Tim Lovett
Home Office Location	Austin TX
Company Founded	2021
Began Franchising	2024
Industry	Artificial Turf
Industry Size	$76.6B
Veteran Discount	10%
Group Health Insurance	No

Founder	Lance Ingram & Tim Lovett
Home Office Location	Austin TX
Company Founded	2021
Began Franchising	2024
Industry	Artificial Turf
Industry Size	$76.6B
Veteran Discount	10%
Group Health Insurance	No

Company Units Open	5
Franchise Units Awarded All Time	5
Franchise Units Awarded Last 12 Months	2
Franchise Units Open	5
Number of franchisees	5

Desire to scale / multi-unit ownership
Relationship Builder
Values Outstanding Customer Service
Ability to recruit and scale a team
Leadership Skills
Sales or Management Experience

FREQUENTLY ASKED QUESTIONS

DO THEY OFFER FINANCING TO HELP BUY THE FRANCHISE?

WHAT KIND OF TECHNOLOGY DO THEY HAVE IN PLACE?

Job Management, Scheduling, CRM, Billing and Turf Calculator

CAN OWNERS WORK THE BUSINESS SEMI-ABSENTEE?

Yes

DO THEY OFFER A DISCOUNT TO VETERANS?

10%

Looking for insider Info?

Connect with one of our Sidekicks to learn about:

What current franchisees have to say
The estimated return on investment
The best ways to finance this franchise

Schedule a 10-Minute Call

*REFER TO MOST RECENT FRANCHISE DISCLOSURE DOCUMENT ITEM 19. THIS INFORMATION MAY HAVE CHANGED SINCE FIRST PUBLISHED. WE RECOMMEND THAT YOU ALWAYS VERIFY FEES, INVESTMENT AMOUNTS, AND OFFERS FOR THE FRANCHISE OPPORTUNITY DIRECTLY WITH THE FRANCHISOR PRIOR TO DECIDING TO INVEST.