{superpower_3=Simple business model, superpower_4=Low Investment, services_image_top_medium=https://commandcenter.franchisesidekick.com/brand_image/1760386818/services_image_medium, superpower_1=No build-out required, territories_awarded=420, superpower_2=Highly scalable, sks_open_locations_three_years_ago=2, registration_michigan=Registered, operations_image_large=https://21052030.fs1.hubspotusercontent-na1.net/hubfs/21052030/form-uploads/5ebf2af6-c2d4-42d4-822d-8da275584d7f/ad14ade7-2567-4048-9725-e3dd92beeb5a-2-7178165operations_image_large-new-franchisee-training-12-20-2.jpg, internal_name=Koala Insulation, hs_created_by_user_id=27497380, strong_zee_sales_skills_are_required=No, sks_royalties_collected_last_year=1158094, scheduling_link=https://meetings.hubspot.com/ptrexler, marketing_website_url=https://www.franchisesidekick.com/brands/koala-insulation, momentum_membership=Yes, override_brand_summary_image=https://commandcenter.franchisesidekick.com/brand_image/1760386818/additional_background?variant=large, sales_contact_last_name=Trexler, services_image_top_large=https://commandcenter.franchisesidekick.com/brand_image/1760386818/services_image_large, superpower_5=National Accounts + Relationships, franchise_fee=49500, inventory_type=Priority, brand_refresher_url=https://franchisesidekick.zoom.us/rec/share/2PIxLmkKklRnmpcxf9O9MQLhPm9w2pbIeh9BVdU7rXX0tnGDKDGj87hx98M_jE_x.RzfOQA2DzCsOIaq8?startTime=1744986620000&pwd=mdd6Rr0g5E7LsLs7odIcTyMJZXReOEt4, sks_number_of_franchisees=224, semi_absentee_ownership=Yes, sks_owner_benefit_percentage=28.83, two_minute_drill_url=https://www.franchisesidekick.com/two-minute-drills/koala-insulation, year_founded=2018, hs_pipeline=18062773, industry=Construction-Insulation, franchise_offering_components=A manager can run the day-to-day operations;Small Staff (5 or fewer employees per location);Defined Customer Acquisition program;Founder or Leadership that have 10+ years of industry experience;Hiring & Recruiting support;Strong & Diverse Franchisee Validation;Home-based, hs_object_source_label=CRM_UI, registration_maryland=Pending, currently_franchising=Yes, website=https://koalainsulation.com/, secondary_contact_email=sgriffith@empowerfranchising.com, preferred_funding_partner=No Preference, royalty_external=6.5%, corporate_location=Glen Allen, VA, functions_of_semi_absentee_owner=8-10 hours a week required Sales Mentorship Financial Reviews Marketing Input Reviewing KPIs Weekly Meeting with Team, item_19_highlights=Average Qualifying Location Gross Sales - $1,060,559, sales_contact_phone=804-337-9659, real_estate_description=Only storage for insulation rigs (trailers). Stored at same places as Boats, RVs, etc., starting_employees_number_3=3-5, sks_royalties_collected_two_years_ago=66293, starting_employees_number_1=1, starting_employees_number_2=1, hs_lastmodifieddate=1751031684716, number_of_associated_contacts=13, contact_created=true, sold_out_markets=Denver, CO Aurora, CO Boulder, CO Tallahassee, FL West Palm Beach, FL Jacksonville, FL Pompano Beach, FL Boca Raton, FL Fayetteville, GA Naperville, IL Kansas City, KS Overland Park, KS Lexington, KY Baton Rouge, LA Ann Arbor, MI Albuquerque, NM Wilmington, NC Tulsa, OK Sioux Falls, SD Chattanooga, TN Arlington, TX Fort Worth, TX St. Petersburg, FL Chandler, AZ , sks_item_19_revenue=639388.73, onboarding_priority_status=Accelerated, group_health_insurance=No, franchisee_weekly_hours_required=Full-Time (40 or more hours per week);Part-Time (20-40 hours per week), secondary_contact_last_name=Griffith, registration_virginia=Pending, target_customer=Residential Home Owners and General Contractors, sales_contact_email=ptrexler@empowerfranchising.com, billing_contact_phone=804-337-9659, person_completing_2_minute_drill=Koala Team , day_to_day_operators=Franchisee;Manager/Supervisor, starting_employees_type_1=Management Staff, operations_image_small=https://21052030.fs1.hubspotusercontent-na1.net/hubfs/21052030/form-uploads/5ebf2af6-c2d4-42d4-822d-8da275584d7f/ad14ade7-2567-4048-9725-e3dd92beeb5a-2-7178165operations_image_small-koala-insulation-franchisee.jpg, starting_employees_type_2=Sales Manager / Estimator), starting_employees_type_3=laborers depending on # of trailers, founder_name=Scott Marr, onboarding_link=https://www.franchisesidekick.com/franchisor-onboarding-2-minute-drill?brand_name=Koala%20Insulation, has_current_fdd=Yes, average_start_to_open_time=Less than six months, home_based=Yes, sks_open_locations_two_years_ago=27, hs_object_id=1760386818, name=Koala Insulation, sidekick_commission_2=, fun_facts=Koala Insulation Ranked #52 on Entrepreneur's Top Home-Based Mobile Franchise List!, sidekick_commission_1=30000, registration_illinois=Registered, business_model_b2b_percentage=50%, contact_email=ptrexler@empowerbrands.com, fbr_survey_link=https://campaigns.franchisesidekick.com/fbr-survey-information?brand_name=Koala%20Insulation, hs_createdate=1656708468082, display_on_website=true, registration_south_dakota=Registered, e2_visa_candidates=Yes, brand_summary=Founded in 2018, Koala Insulation benefits both customers and franchise partners. Its likable brand voices how home and business owners can earn back the cost of any insulation investment—all while helping the environment. Franchise partners make it happen through a simple business model, normal business hours, and great work and life balance. Since launching franchise efforts in 2020, Koala has awarded over 400 territories and currently has 350 territories operational. Koala has also continued to show a strong year-over-year increase in earnings. Getting started is simple and there’s no need to know about insulation before becoming a Koala franchise owner. The Koala Insulation model can be started with just one rig and scaled over time. Staffing needs are straightforward and as a mobile business, overhead is low and fixed. The insulation industry is an arena worth over 50 billion and currently hosts a few organized and large competitors. Koala’s proven marketing systems drive leads and sales—franchisees benefit from the tried and true lead generation methods. Koala's support system is subpar to none, with Koala headquarters assisting in recruiting, no-cost training, marketing creation, and ongoing coaching for all franchisees' primary staff. For customers, Koala’s ability to stand by the quality of each job with a lifetime warranty and annual inspections can put their minds at ease. Franchise partners maintain profitability with the use of proprietary, custom-manufactured insulation products with added pest and fire resistance. Each franchisee also receives comprehensive, in-person training on all materials and equipment. Training is ongoing with web-based materials and easy-to-follow field guides. It’s also good for the planet. Increasing energy efficiency through insulation has a significant impact on protecting the environment reducing greenhouse gas emissions substantially. Our process is tested, refined, and well-defined to meet (and exceed) the needs of franchise partners and customers at the same time. Koala Insulation is backed by the resources and management depth of Empower Brands™, a successful exterior home services, multi-branded franchisor that has successfully scaled several home services franchise brands, including Conserva Irrigation®, Mosquito Squad®, Outdoor Lighting Perspectives®, Superior Fence and Rail®, and Archadeck® Outdoor Living, to over 500 franchisees that have produced over $1 billion in retail sales., company_locations_open=0, secondary_contact_phone=804-239-1879, technology=[Job Management, Scheduling, CRM, Billing], employees_per_mature_location=6 to 9 employees, territory_description=200,000 population (Partial territories priced at applicable territory fee + $0.25 per person), territory_check_email=leads@empowerfranchising.com, item_7_high=234272, application_invite_link=https://www.franchisesidekick.com/zor-application-invite?brand_name=Koala%20Insulation, acknowledgment=true, is_boring_offering=No, use_hubdb_brand_page=false, royalty=6.5% for first Million, 5% for gross revenues after $1M, 4.5% after $2M, 3.5% after $3M, registration_rhode_island=Pending, mapping_login_password=, current_franchisees=136, brand_group=Empower Brands, id=1760386818, in_house_financing=No, business_category=Home Services, mapping_login_user_name=, registration_california=Registered, registration_new_york=Registered, working_with_other_brokers=Yes, required_liquid_capital=150000, hs_pipeline_stage=45312362, registration_wisconsin=Registered, billing_contact_last_name=Trexler, registration_washington=Pending, sks_open_locations_last_year=241, brand_fund_external=1%, veteran_discount=15% off first territory franchise fee, hs_updated_by_user_id=52193499, service_2=HR/Recruiting Support, superpowers=N/A, billing_contact_email=deals@empowerfranchising.com, service_3=B2B Lead Generator, registration_north_dakota=Registered, service_4=Internal Legal, sales_process=N/A, service_5=Field Support, brand_registration_notes=, service_1=Internal Marketing Department, territory_protection=Yes, sks_item_7_range_low=145813, registration_indiana=Pending, leads_email=leads@empowerfranchising.com, billing_contact_first_name=Pete, frick___fastlane_url=, white_logo=https://commandcenter.franchisesidekick.com/brand_image/1760386818/white_logo, open_locations_disclosed_in_item_19=Yes, item_19_data__2=$242,161. (22%) - This is the return but NOT EBITDA, item_19_data__1=$1,060,559, item_7_low=189075, referral=Franchise FastLane, main_logo=https://commandcenter.franchisesidekick.com/brand_image/1760386818/main_logo, services_image_top_small=https://commandcenter.franchisesidekick.com/brand_image/1760386818/services_image_small, hs_object_source_user_id=27497380, year_started_franchising=2020, sks_locations_represented_in_item_19=16, use_backup_presentation_pdf=false, sks_years_franchising=2020, units_awarded_last_12_months=58, contact_phone=804-337-9659, page_title=Koala Insulation, approximate_break_even_time_frame=Anywhere from 1-3 months from launch but Koala is firm on net worth and liquidity in case of slower launch. Quick rampup and low overhead allow franchisee's to scale quickly!, main_background=https://commandcenter.franchisesidekick.com/brand_image/1760386818/main_background?variant=large, customer_acquisition=[Digital, Referral / Relationship, Sales, Reputation Management, National Accounts, Recurring Revenue], fdd_upload=https://api-na1.hubspot.com/form-integrations/v1/uploaded-files/signed-url-redirect/96726713967?portalId=21052030&sign=7IKV7m3Knn4_Ep17zvg55UQa9WQ%3D&conversionId=9c2d161b-b581-482c-8ee2-eca33bd45a80&filename=9c2d161b-b581-482c-8ee2-eca33bd45a80-2-7178165/fdd_upload-Koala-Insulation-Franchise-Disclosure-Document-Maryland-and-Virginia-March-14-2022-rev.-May-31-2022-.pdf, backup_presentation_pdf=https://21052030.fs1.hubspotusercontent-na1.net/hubfs/21052030/Brand%20Overview%20Sides/Individual%20Brands/Koala%20Insulation%20-%20Brand%20Overview%20Slides.pdf, services_image_bottom_small=https://commandcenter.franchisesidekick.com/brand_image/1760386818/services_image_small_2, brand_fund=1%, sales_contact_first_name=Pete, update_state_registrations_link=https://www.franchisesidekick.com/update-state-registration?brand_name=Koala%20Insulation, functions_of_owner_operator=Operations Management Sales or Sales Management Providing Estimates Networking with local realtors, HVAC professionals, builders, and other partners Bookkeeping & Admin Marketing & Advertising, contact_first_name=Pete, staffing_requirements_image=https://21052030.fs1.hubspotusercontent-na1.net/hubfs/21052030/form-uploads/5ebf2af6-c2d4-42d4-822d-8da275584d7f/ad14ade7-2567-4048-9725-e3dd92beeb5a-2-7178165staffing_requirements_image-2.29.21-training-2.jpg, ideal_candidate=Desire to scale / multi-unit ownership;Relationship Builder;Industry Experience Preferred;Operations Focused, unique_name=Koala Insulation, item_7=$147,813-$190,138, major_competitors=Mostly regional mom & pop shops. USA Insulation- Founded in 1985 with 27 franchise locations, available_internationally=Yes, priority_status=Certified, services_image_bottom_medium=https://commandcenter.franchisesidekick.com/brand_image/1760386818/services_image_medium_2, sks_item_7_range_high=190138, competitive_advantage_3=Strong Branding - Fun and Relatable in an Industry with lackluster Branding, competitive_advantage_2=Tested, Refined, and Well-Defined Process to Meet (and Exceed) the Needs of Franchise Partners and Customers, competitive_advantage_1=Franchisor resources - Internal Marketing Department, HR/Recruiting Support, B2B Lead Generator, Internal Legal, Field Support Dispatched to Help Local Franchisees, competitive_advantage_5=Extensive Marketing Strategies that Ensure a Franchisee is Equipped with Tools to Generate Customers - National Accounts, Television Partnerships, PPC Ads, Social Media Efforts, Radio + Billboard Advertisements, In-House Creative Team, and Much More!, competitive_advantage_4=A lifetime warranty is offered with annual inspections, number_type_of_employees=Depending on if the franchisee is going to be involved in the daily operations or not can directly affect the staff level required. Executive Ownership Franchisee: 2 Management Staff (1 Operations Manager, 1 Sales Manager / Estimator) 2-6 laborers depending on # of trailers (2 installers per trailer or job) Owner Operator Franchisee 1 Management. Franchisee typically hires either Sales Manager or Operations Manager depending on their own background and experience. 2-6 laborers. (2 installers per trailer or job) Daily Involved franchisee w/ sales background – 1 Management. (1 Operations Manager) – Franchisee acts as Sales Manager. 2-6 laborers. (2 installers per trailer or job), contact_last_name=Trexler, locations_open=400, item_19_label__1=Gross Sales, item_19_label__2=Total Revenue Less Disclosed Expenses, joined_inventory_at=1675036800000, required_net_worth=250000, registration_hawaii=Pending, registration_minnesota=Pending, services_image_bottom_large=https://commandcenter.franchisesidekick.com/brand_image/1760386818/services_image_large_2, franchise_fee_10=334500, brand_summary_marketing_revision=Founded in 2018, Koala Insulation benefits both customers and franchise partners. Its likable brand voices how home and business owners can earn back the cost of any insulation investment—all while helping the environment. Franchise partners make it happen through a simple business model, normal business hours, and great work and life balance. Since launching franchise efforts in 2020, Koala has awarded over 330 territories and currently has 280 territories operational. Koala has also continued to show a strong year-over-year increase in earnings., area_development_opportunities=No, is_group=No, franchise_fee_3=124500, franchise_fee_4=154500, franchise_fee_5=184500, industry_size=$50 Billion, franchise_fee_6=214500, franchise_fee_7=244500, secondary_contact_first_name=Steve, franchise_fee_8=274500, franchise_fee_9=304500, hs_object_source=CRM_UI, display_two_minute_drill=true, mapping_access_url=http://koala.mapwebserver05.com/?genericsubdomain=true&groupid=D6F3E3EB-427C-45FE-942F-B09BDC30039A&projectid=2AC85983-714A-4438-8178-87D4C5DB5016, business_model_b2c_percentage=50%, dynamic_page_slug=koala-insulation, franchise_fee_2=89500}
Brand Summary
Founded in 2018, Koala Insulation benefits both customers and franchise partners. Its likable brand voices how home and business owners can earn back the cost of any insulation investment—all while helping the environment. Franchise partners make it happen through a simple business model, normal business hours, and great work and life balance.
Since launching franchise efforts in 2020, Koala has awarded over 400 territories and currently has 350 territories operational. Koala has also continued to show a strong year-over-year increase in earnings.
Getting started is simple and there’s no need to know about insulation before becoming a Koala franchise owner. The Koala Insulation model can be started with just one rig and scaled over time. Staffing needs are straightforward and as a mobile business, overhead is low and fixed. The insulation industry is an arena worth over 50 billion and currently hosts a few organized and large competitors. Koala’s proven marketing systems drive leads and sales—franchisees benefit from the tried and true lead generation methods. Koala's support system is subpar to none, with Koala headquarters assisting in recruiting, no-cost training, marketing creation, and ongoing coaching for all franchisees' primary staff.
For customers, Koala’s ability to stand by the quality of each job with a lifetime warranty and annual inspections can put their minds at ease. Franchise partners maintain profitability with the use of proprietary, custom-manufactured insulation products with added pest and fire resistance. Each franchisee also receives comprehensive, in-person training on all materials and equipment. Training is ongoing with web-based materials and easy-to-follow field guides. It’s also good for the planet. Increasing energy efficiency through insulation has a significant impact on protecting the environment reducing greenhouse gas emissions substantially.
Our process is tested, refined, and well-defined to meet (and exceed) the needs of franchise partners and customers at the same time.
Koala Insulation is backed by the resources and management depth of Empower Brands™, a successful exterior home services, multi-branded franchisor that has successfully scaled several home services franchise brands, including Conserva Irrigation®, Mosquito Squad®, Outdoor Lighting Perspectives®, Superior Fence and Rail®, and Archadeck® Outdoor Living, to over 500 franchisees that have produced over $1 billion in retail sales.
Brand Superpowers
No build-out required
Highly scalable
Simple business model
Low Investment
National Accounts + Relationships
*THE NUMBERS
Founder | Scott Marr |
Home Office Location | Glen Allen, VA |
Company Founded | 2018 |
Began Franchising | 2020 |
Industry | Construction-Insulation |
Industry Size | $50 Billion |
Veteran Discount | 15% off first territory franchise fee |
Group Health Insurance | No |
Company Units Open | 0 |
Franchise Units Awarded All Time | 420 |
Franchise Units Awarded Last 12 Months | 58 |
Franchise Units Open | 400 |
Number of franchisees | 136 |
Desire to scale / multi-unit ownership
Relationship Builder
Industry Experience Preferred
Operations Focused
-
Founder Scott Marr Home Office Location Glen Allen, VA Company Founded 2018 Began Franchising 2020 Industry Construction-Insulation Industry Size $50 Billion Veteran Discount 15% off first territory franchise fee Group Health Insurance No -
Company Units Open 0 Franchise Units Awarded All Time 420 Franchise Units Awarded Last 12 Months 58 Franchise Units Open 400 Number of franchisees 136 -
Desire to scale / multi-unit ownership
Relationship Builder
Industry Experience Preferred
Operations Focused
FREQUENTLY ASKED QUESTIONS
DO THEY OFFER FINANCING TO HELP BUY THE FRANCHISE?
NoWHAT KIND OF TECHNOLOGY DO THEY HAVE IN PLACE?
Job Management, Scheduling, CRM and BillingDO THEY OFFER FLEXIBLE OWNERSHIP?
YesDO THEY OFFER A DISCOUNT TO VETERANS?
15% off first territory franchise fee
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Connect with one of our Sidekicks to learn about:
- What current franchisees have to say
- The estimated return on investment
- The best ways to finance this franchise
*REFER TO MOST RECENT FRANCHISE DISCLOSURE DOCUMENT ITEM 19. THIS INFORMATION MAY HAVE CHANGED SINCE FIRST PUBLISHED. WE RECOMMEND THAT YOU ALWAYS VERIFY FEES, INVESTMENT AMOUNTS, AND OFFERS FOR THE FRANCHISE OPPORTUNITY DIRECTLY WITH THE FRANCHISOR PRIOR TO DECIDING TO INVEST.