How GameDay Became the Fastest-Growing Franchise in America — A Conversation with Evan Miller

In a recent episode of The Sidekick Life, hosts Ryan Zink and Tyler Altenhofen sat down with Evan Miller, founder and CEO of GameDay Men’s Health, to talk about what might be the fastest-growing franchise in U.S. history. With over 1,000 territories awarded and 250+ open locations, GameDay is reshaping men’s healthcare — and franchising — as we know it.

Whether you're a hopeful entrepreneur or a seasoned franchise owner, this episode is a blueprint for scaling a brand with purpose, passion, and explosive growth.

💡 From Psychology to Men's Health: Evan’s Unexpected Journey

Before founding GameDay, Evan earned a PhD in Clinical Psychology and spent years running a large addiction treatment center in Orange County. But the 24/7 burnout and emotional toll led him to reflect deeply on his next chapter. While on a trip to Hawaii, a chance encounter with a man named Magic (yes, really) shifted everything.

“Magic told me, ‘You’re doing it all wrong. Start from here,’” Evan recalled, pointing to his heart. The advice led to a moment of clarity. He realized there was a massive void in men’s health — especially for the average guy who wouldn't normally walk into a clinic. After a routine blood test revealed extremely low testosterone, the idea for GameDay was born.

⚙️ What is GameDay?

GameDay Men’s Health positions itself as the “man cave for men’s health” — a place where guys feel comfortable getting the care they need.

Their Core Four Services:

1. Testosterone Replacement Therapy (TRT)

2. ED Treatments

3. Peptide Therapy

4. Weight Management + Wellness Plans

The process is simple and frictionless:

• Step 1: Free testosterone test

• Step 2: Clinician review (yes, while you sip a Bubbly and watch ESPN)

• Step 3: Personalized treatment plan

And with locations across the country, GameDay has become the largest provider of TRT and PSA screenings in the U.S.

📈 Why GameDay Is the Fastest-Growing Franchise in the U.S.

Here’s what makes GameDay stand out in a crowded franchise marketplace:

1. Simplicity

Evan puts it best: “Even a golden retriever should be able to understand our model.” GameDay’s services are easy to grasp, easy to deliver, and easy to scale.

2. Recurring Revenue

Much like a gym, GameDay runs on a membership model, providing consistent, predictable income for franchisees.

3. Massive Demand

1 in 4 men has low testosterone. This isn’t a niche — it’s a national epidemic. And men are increasingly prioritizing their health, especially post-COVID.

4. Emotional Impact

Franchisees aren’t just making money — they’re changing lives. From men getting off antidepressants to former military personnel finding a renewed sense of purpose, GameDay’s ripple effect is real.

👥 Franchisees as the True Heroes

Evan gets emotional when talking about his franchisees.

“They’re from all walks of life — gym bros, corporate veterans, husband-wife teams. But they all believe in what we’re doing. We’re their sidekick, and they’re ours.”

He’s built a brand that supports owners with:

• Internal recruiting (they’ve placed 500+ nurse practitioners)

• Clear operational playbooks

• Accessible leadership

• Rapid onboarding (many open in just 4 months)

💪 Competing in the Men’s Health Space

With telehealth startups and big pharma crowding the scene, how does GameDay stay ahead?

Evan’s answer: Focus on the customer.

“We’re obsessed with the guy standing in front of us,” he says. While they may add virtual services, GameDay’s in-person model builds trust and loyalty that digital-only competitors can’t replicate.

🔮 The Future: GameDay as the Quarterback of Men’s Health

Evan’s long-term vision? GameDay as the entry point to all of men’s healthcare — from primary care to specialist referrals and beyond. They’re even planning to launch a women’s program in the coming year.

“This isn’t just a franchise,” he says. “It’s a movement.”

👨‍👦 The Personal Side of Building a Rocketship Brand

Despite the whirlwind growth, Evan keeps his life grounded: family, fitness, and routine.

He talks about harmonizing business and family, not just balancing them. Whether it’s bringing his two sons to the office or teaching them values like personal responsibility, he’s deeply intentional about being a father and a founder.

“They’re only this age once. I want them to see me building something that matters.”

🚀 Final Thoughts

GameDay’s journey is more than just a case study in franchise growth — it’s a story about solving real problems, helping real people, and building something that lasts.

As Ryan Zink put it:

“The best kind of wins are when multiple people win together.”